Sportpesa faces another Setback as Everton terminates the contract

Sportesa branded shirts


Sportpesa was once a huge betting company in Kenya. It was the first company to launch a football betting site in Kenya. The company received a lot of registrations from youths as it used the referral tactic. Once an old member referred a new client to the company he/she used to receive Ksh.100 in his account.

Due to this tactic, the company grew faster and was making big profits. But due to betting several of Kenyan students killed themselves and even some divorces happened. Students used to use school fees money to bet and other Kenyans used even money from loans to gamble.

With time Sportpesa has shown to be a giant with many saying it could make up to Ksh.43 billion in profits for one year. But when they were questioned why they would sponsor England clubs with multimillion deals and yet give out peanuts to locals, they didn’t reply.

What Sportpesa didn’t know is that the government was watching them keenly. In September 2018 Cabinet Secretary of Interior canceled their license among other betting companies. The government claimed that the companies were not paying their taxes as indicated in the law.

Premier League side Everton FC has announced it will terminate its partnership agreement with SportPesa at the end of the current season. This follows a comprehensive review by the club of its commercial strategy in line with its vision and future growth plans.

“Everton Football Club will end its partnership agreement with SportPesa at the end of the current season,”  reads a statement in the club’s portal.

Everton announce that they will end deal with SportPesa at the end of the season. The 5 yr deal signed in 2017 still had 2 years left to run.

A club spokesperson thanked SportPesa for their support. “This has been a difficult decision but one that allows us to best deliver on our commercial plan and to grasp the new opportunities now open to us. Everton would like to thank SportPesa for all of the work that has been done together.

Our partnership has seen our first team visit Africa on two occasions, as well as former players and club staff, who take part in numerous activations in the region. This has allowed us to grow our own footprint in Africa and further strengthen our brand.”

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