Media Kit

Media Kit

About Us

Chweya is a modern finance website dedicated to helping readers in Kenya and beyond make smarter financial decisions.
We publish practical, research-backed content on money management, fintech, banking, SACCOs, investing, forex, and personal finance.

Our goal is simple: make finance easy, trustworthy, and accessible.

Audience Overview

Our readers are primarily:

  • 18–44 years old
  • Interested in financial products, investment opportunities, and digital payments
  • Located mostly in Kenya, but with growing traffic from the U.S., U.K., Nigeria, and South Africa
  • Actively searching for solutions related to:
    • SACCOs
    • Mobile lending
    • Forex trading
    • Crypto and investment platforms
    • Payment gateways
    • Business and entrepreneurship

This makes our audience high-intent and ideal for fintech, banking, and investment brands.

Website Traffic (Current)

  • Monthly Visits: ~5,000
  • Monthly Pageviews: ~8,500–9,500
  • Traffic Sources:
    • Google Search: 70–80%
    • Direct: 10–20%
    • Social: 5–10%

These numbers grow steadily as new articles rank on Google.

Top Content Categories

  • SACCOs in Kenya
  • Loans and mobile lending apps
  • Forex and trading guides
  • Investment platforms and crypto
  • Financial product reviews
  • Bank comparisons
  • Fintech industry insights

These categories attract high-value advertisers looking for targeted exposure.

Why Advertise With Us

  • Highly targeted finance-focused audience
  • Substantial search traffic from users already researching financial services
  • Affordable advertising packages
  • Opportunity for long-term partnerships
  • Ideal for fintech startups, SACCOs, lending apps, forex brokers, and financial service providers

When you advertise with us, your brand reaches an audience that is already in a buying or decision-making mindset.

Advertising Options and Rates

(You can adjust the prices depending on your market — these are standard starting points.)

1. Display Ads

  • Homepage banner (728×90 or 970×250)
  • Sidebar banner (300×250)
  • In-article banner

2. Sponsored Posts

  • Fully sponsored article
  • Includes:
    • 800–1,500 words
    • SEO optimization
    • Permanent placement
    • Social media sharing

3. Product Reviews

  • Dedicated product review
  • Perfect for fintech apps, payment solutions, and forex platforms.

4. Newsletter Placement (If applicable)

  • Featured brand slot: USD XXX/issue

5. Custom Ad Packages

We can build customized bundles based on your budget and goals.

Audience Geo Breakdown

(Fill with your real analytics later.)

  • Kenya: 80–90%
  • U.S.: 5%
  • U.K.: 2%
  • Nigeria: 2%
  • Others: 1%

Audience Interests

Based on Google search behavior:

  • Banking and fintech
  • Investment platforms
  • SACCOs and cooperatives
  • Personal loans
  • Crypto trading
  • Business finance

This makes us an ideal partner for companies offering financial products, fintech services, or business tools.

Past Advertisers and Partners

Available upon request

Contact Information

Email: advertise(@)chweya.com
Website: www.chweya.com
Phone (optional):
Socials:

  • Facebook
  • LinkedIn
  • X / Twitter